sound familiar?
You're already spending money on marketing. It's just not working locally.
Corporate gives you brand assets, a content portal, maybe a social media playbook. And it all looks great — for every other location in the system.
What it doesn't do is make someone in your neighborhood feel like your studio is their studio.
It doesn't mention the local 5K you sponsored. The staff member who grew up three streets away. The fact that you're the only cryo studio within twelve miles of a neighborhood that just added 4,000 new residents.
That's the gap. Corporate can't fill it. They weren't built to.
So your feed looks like wallpaper — posted regularly enough to technically exist, but not alive enough to build trust.
Meanwhile, someone new to your city is asking Google, ChatGPT, or Siri to find the best recovery studio nearby. Your local presence determines whether they find you.
"The best-performing local wellness pages aren't posting more. They're posting like they actually live here."
The usual options don't solve it.
maybe you've tried:
01
Doing it yourself
You know you should post more. You're just also running a business, managing staff, handling memberships, and trying to get home before 8pm. The content never gets done, or it gets done in a rush and it shows.
02
Hiring an agency
Most agencies don't understand wellness franchise compliance, can't navigate what you can and can't claim, and will happily post "cryotherapy reduces inflammation" until your franchisor calls. Then they'll invoice you anyway.
03
Relying on corporate
Corporate content is built for the brand. Not your block. Not your team. Not your neighborhood. It's the starting point — not the finish line.
What I do is create the content corporate will never produce for you — the human, neighborhood-rooted presence that makes someone new to your area choose your location over the one across town.
Every month you get a complete set of posts, Google Business Profile content, and a shot list that tells you exactly what to capture on your phone. I handle everything else.
No calls. No check-ins. No agency. Just content delivered to a shared folder, ready to review and post.
I only work with wellness studios and recovery-focused businesses. I know the compliance nuances, and I know what makes a local wellness page feel trustworthy versus templated.
Not by making claims about your services. Not by running ads. And not by posting the same content for every client and changing the city name.
one offer. fully produced. delivered to your inbox.
12 posts for fb + ig
Every post is fully produced — custom Canva graphic, curated photo, or your own shot, plus caption copy written in your studio's voice. Nothing is caption-only. Everything is ready to publish.
4 google business Profile Posts
Updates, offers, events, community posts — published to the platform that drives local search results, including AI-powered recommendations. Your GBP profile stays active and visible every month.
Monthly Shot List
Four to six specific phone shots I need from you each month. Exactly what to capture and why. Takes about 10 minutes and makes your content feel real instead of stock.
Monthly Pulse Form
Each month on the 20th, you'll receive five quick questions about what's new — promotions, events, staff news, anything coming up. Takes under five minutes. Skip it and I'll work from your evergreen profile.
Google Drive Delivery
Your content lives in a shared, organized folder — simple, clearly labeled, with a one-click approval column. Mark something for edits and I'm notified immediately.
What This Is NOT
This content never includes therapy outcome claims, medical benefit language, or anything requiring franchisor approval. It's 100% community and locally-focused — the kind that never needs a legal review before posting.
sign me up
what's Included:
complete your intake
After checkout, you'll receive a link to a 15-minute intake form. Tell me about your location, your team, your neighborhood, your voice preferences, and your community. This can be done any time that fits with your schedule.
I build your brand profile
Using your intake plus your existing online presence, I build a local profile for your studio — your neighborhood context, your audience, your voice, and your content direction. You don't have to touch this again unless something changes.
content delivery
Your monthly content package lands in your Google Drive folder by the 5th of each month, organized by week with clear labels and an approval column.
review & approval
One round of edits is included. Mark what you want changed in the sheet. I'm notified automatically and deliver revisions within 48 hours.
You post
(or i do)
Clients post their own content — it takes about 10-15 minutes per week when everything is pre-built and organized.
monthly pulse form arrives
On the 20th of each month, you'll receive five quick questions keep the next month's content fresh and locally relevant. Fill it out in 5 minutes or skip it — I'll work either way.
are we a good fit?
This is for you if...
You run a wellness studio (independent or franchise) and your social presence looks like everyone else's
You know GBP matters but you're not posting to it consistently
You're already spending money on marketing and getting generic results
You want local content handled without adding another project to your plate
You prefer to review and approve work on your own schedule, not scheduling phone calls
This is not for you if...
You need paid ad management or campaign strategy
You want content that makes specific claims about service outcomes or medical benefits
You need a full-service marketing agency with reporting, strategy calls, and account management
You're looking for the cheapest option available
You're not willing to spend 10 minutes a month on a shot list and 5 minutes on an update form
The content I create stays entirely in the community, team, and local presence lane — not the therapy outcomes lane. If you need help with service benefit claims or promotional campaign strategy, this isn't the right fit.
No — and that's by design. Everything I produce stays in the community content lane: staff spotlights, neighborhood posts, local events, behind-the-scenes content, and GBP updates. None of it makes service claims or uses language that requires franchisor approval. Corporate handles your brand. I handle your block.
One round of edits is included every month. You mark what you want changed directly in your Google Drive sheet, I'm notified immediately, and revisions are delivered within 48 hours. If the content consistently isn't hitting the mark, we revisit your intake profile — that's almost always where the gap is.
No, but it helps. Every month I send you a shot list: 4–6 specific phone shots that would make your content more authentic. If you take them, great. If you don't, every post still has a complete image — either a Canva graphic or a curated stock photo I select. Most franchise owners share their corporate-provided template links so everything stays on brand.
Through your intake form, which you complete after purchase. It's about 15 minutes and covers your neighborhood, your team, your community partnerships, your voice preferences, and anything coming up. No discovery calls or back-and-forth emails. The form gets me everything I need to build your profile.
Five questions: any promotions or offers this month, any events or community involvement, any staff news, anything happening locally worth mentioning, and anything to avoid. Takes less than 5 minutes. If you don't complete it by the 25th, I proceed with evergreen content — your content is never delayed because of a missed form.
Most freelancers don't specialize in wellness — they'll post beautifully and accidentally use language that creates compliance problems. Most agencies have account managers, strategy layers, and overhead that you're paying for in every invoice. I'm one person, I specialize in this space, and everything I produce is focused on the thing that actually drives local business: showing up consistently in the places your community is already looking.
Yes, you can add full posting for $300/month. I'll schedule all 12 Facebook and Instagram posts via Metricool and publish all 4 GBP posts directly each month. You approve everything in the content sheet before anything goes live. One-time account connection at setup — with no need to share your password. Add it at checkout or anytime after you're signed up.
Your neighborhood studio deserves to look like it belongs there.
Twelve posts. Four GBP updates. A shot list. A monthly update form. And content that makes someone new to your city feel like your studio was made for them.
No calls. No agency. No generic content.
Just consistent, locally-rooted presence — handled every month so you don't have to think about it.
$497
